How is Churn Calculated in the Analytics Dashboard?

FAQ: How to Calculate Churn

Q1: What is Churn, and how is it calculated?

A1: Churn is a metric that measures the rate at which users discontinue their subscriptions or services. To calculate churn, follow these steps:

Q2: What are the steps to calculate churn?

A2:

1. Identify the Time Period: Determine the specific timeframe for which you want to calculate churn.
2. Count Total Cancellations: Find the total number of cancellations that occurred during the chosen time period.
3. Determine Total Active Users: Identify the total number of active users at the end of the selected time period.
4. Apply the Churn Formula:

Q3: Is there a more accessible way to calculate churn?

A3: Yes, for a simpler approach, reference the Cohort Retention Over Time matrix available in your advanced analytics page. Churn is essentially the inverse of retention, making this matrix a valuable tool for gaining insights into user retention patterns.

By following these steps or utilizing the Cohort Retention Over Time matrix, you can accurately calculate churn and enhance your understanding of user engagement over time.